I got a key in the post from Diesel. I was immediately curious. The Italian denim honcho was having a housewarming party.
The event started with the hundreds of attendees arriving at a loft in Kreuzberg which was turned into the brands dream flat. As we walked through the kitchen, playroom and living room of Diesel’s ultimate crash-pad, we were drawn into a world of carelessness–a place where pool tables take priority over house appliances and other grown-up fixtures. “I Am Who I Am” was indeed an appropriate theme for the early-twenties-focused Diesel collection. The looks were nothing anyone wouldn’t have expected: fun and young concoctions of casual daywear with some clubbing looks here and there. And although the labels bread and butter (no pun intended) jeans took a back-seat spot in the otherwise freshly driven collection. The casual style illustrated tales of great house parties and on-the-go, cheeky adventures with other equally mischievous youngsters. This season at Diesel, fun was to be had.
