Obtain fashion.
Most people like to forget that fashion is, indeed, a business. The industry rides on press and glamour, but it is the retail machine what makes or breaks the deal. Traditionally, the process takes at least six months: from presentation, to orders, to production, to retailer, to consumer. Our iPad-clad world, however, demands further speed. Enter The Couture Society, a novel concept revolving around the idea of streamlining the fashion retail process—from designer, to you. Eliminating the middle people from the transaction, their website allows you to buy directly from the designers' latest collection. The best part: shops open as soon as the last model leaves the catwalk, guaranteeing a quick retail fix.
This season, we have partnered up with The Couture Society to offer our readers the opportunity to buy most of the looks from the A/W 12 runways. Click below to start browsing through the collections.
[Image: A model at Lever Couture from The Couture Society]
